Finally! We Can Strip Off The Masks: A Corporation Reset After A Month of Commemoration
AMARIS LEVITT | Mar. 27, 2023From the McDonald’s Cardi B and Offset meals in February to the Pride logo temporarily replacing company logos in June, to even the corny commercials only displaying Mexican culture instead of all Hispanic culture, these marketing strategies are used to monetize off the public. Trinidad Aguirre noted that "it's honestly common in my experience. Major brands try to do these things without really attempting to understand our diverse culture, right, and they often miss the mark time and time again." And, he’s right, I think it’s great to have these months where music, food, clothes, history, and culture can be highlighted, celebrated, and revered but instead, major corporations and companies leverage capitalism as a ploy celebration.
